Android platform still the top overall platform worldwide, sees dominant growth
In other not-so-surprising news, Android is the dominant platform in other major markets worldwide. According to Kantar Worldpanel, Android-based devices are away and by far the dominant devices in Italy, Spain, Great Britain, France and Germany— countries which account for over 70% of the European market.
Oh and don’t think Android’s dominance is limited to just Europe either— Kantar Worldpanel indicates that over 70% of all Chinese smartphones run Android, also placing Android head and shoulders above iOS and Windows Phone devices. The perceived culprits for the explosive growth? In Europe, it’s Samsung as it is responsible for almost half of all smartphones sold in the top-5 countries; in China, it’s probable that the likes of ZTE and Huawei help to spark the growth of the Android platform.
While Android has a healthy lead outside the States, it is still worth noting that the other platforms are still alive and kicking as well. Kantar highlights iOS-based devices currently hold a 41.9% market share in the U.S., an increase of 3.5% over the same period last quarter. Conversely, Android saw its existing market share lead grow only marginally, from 51.9% to 52.0% over the same period last year. Oh and despite Windows Phone’s lack of popularity out here in the States, it too is experiencing significant growth in Europe as it saw its market share grow an average of 2.5 percent points in the measured top-5 European countries.