Admob is gaining popularity every second and so are the publisher. According to report 473 publishers that work with AdMobhave seen growth 104 percent year-over-year overall, marking a 6.1 percent month-over-month growth rate, according to a new survey done by the mobile ad firm (pdf). (Keep in mind this is information gathered from only one source, so it may not be accurate.) Some highlights:

1. AdMob served 3,631,315,700 ads served in June, a 19.7% increase over May. This growth slightly outpaced May’s increase of 16.9%.
2. We have had several requests for estimates of the growth of mobile web. AdMob’s growth as shown in the metrics report is a function of both adding new publishers and growth from existing
3. publishers. In this month’s feature, we take a look at organic growth from a fixed set of our initial publishers to estimate a 12 month growth rate for the mobile web.
4. for the growth of mobile web usage
   • Apple once again saw strong growth, with impressions from the iPhone and iTouch growing 32% month over month worldwide to 52 million in June.
   • 24.3% of ad requests in the AdMob network worldwide were from Smartphones, up from 22.4% in May.
   • US * Indonesian traffic more than doubled in June to 472 million requests and is now AdMob’s second largest market. This was driven primarily by new publishers in the AdMob network with significant
5. Indonesian inventory. Malaysia and the Philippines also saw strong growth.
6. ad requests grew 18.7% in June to 1.7 billion.
   • UK ad requests grew 16.3% in June to 228 million. The Nokia N95 posted another strong share gain and now only slightly trails the SonyEricsson K800i for the top spot in the UK.
   • Motorola lost share in each of the top 5 markets in June, leading to a 2.2% monthly decline in share worldwide.
   • Palm continued its strong growth and now represents 2.0% of requests worldwide. The Palm Centro is now the #6 device in the US, capturing 3.3% of impressions.

According to a press release by Google advertising agency it is now accepting third-party advertising tags on the Google content network in North America. This will empower google  adverting business to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.

Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:

• Advertiser ad servers: DoubleClick (DFA), Mediaplex
• Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
• Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG

We will be certifying more third-party partners in the future.

Google acquire DoubleClick for $3.1 billion in cash

Google acquire DoubleClick for $3.1 billion in cash