T-Mobile and Nokia today announced that they are collaborating to accelerate the availability of new Internet services and social network tools.
By signing this collaboration agreement, T-Mobile and Nokia, with social network centrality, will be able to offer their European customers faster and easier access to all of T-Mobile’s web’n'walk Internet services as well as all to Nokia’s Ovi Internet services on a wide range of Nokia devices.
T-Mobile and Nokia will together drive the mobilization of social networks business plan . The companies will partner to further enhance T-Mobile’s community-oriented MyFaves service, launched in October 2007 in Europe, empowered by the well-known Nokia user experience.Widget cooperation is another focus area for the companies, where T-Mobile’s leading web’n'walk offering will provide an even richer user experience. T-Mobile’s web’n'walk offers customers an instant and customizable access to their most preferred Internet and messaging services.
For T-Mobile customers, Nokia will customize its devices to provide a dedicated suite of T-Mobile services which will be seamlessly integrated to Nokia devices. Similarly, T-Mobile customers can access Nokia’s Internet services, such as music, maps and games, through their Nokia device, which will offer T-Mobile customers a great opportunity to enjoy best-in-class Internet services.
In March T-Mobile and Nokia announced the exclusive Nokia 6650 device for T-Mobile which will be available in July in Europe. This collaboration is the next step in intensifying the good partnership between the companies.
“We are pleased about developing our long-lasting and successful cooperation with Nokia, which underlines our position as an innovation leader,” says Christopher Schl
Ad-funded mobile games are being the most lucurative business.According to advertisement analysis paper, advertising will account for more than 20 percent of all mobile TV revenues on a worldwide basis by 2012. According to the most advertisement analysts blogs more than 60 million ad-funded mobile games will be downloaded each year worldwide.By 2012, the survey results show, mobile TV advertising will account for $2.44 billion annually, or the vast majority of the $2.79 billion to be spent per year on all.
Posted 07 Mar 2008 — by admin
Category News
Mobile advertising company Rapid Mobile Media has pulled in
After a 4 week advertising campaign on TV and radio over 30% of potential users were reached by the advertising message. The question was whether all these 30% remember the message some time later.
According to research 90% of advertising is forgotten with first 24hours !!! thats depressing !! According to yankee group The internet accounts for approximately 20% of overall media consumption in the US, but advertisers currently invest only 7.5% of their budget online.
I believe that companies need to focus more on brand building rather than only advertising and repeatedly advertising or other way rond you are spending more to repeat your words. Just think of a cup of tea you had this morning chance is that you it might have been influenced by advertising. Did you know the brand to buy to ask the shop keeper or he gave you himself as a giveaway…
in this day and age of so many products out there to chose from, effective advertising is the surest way to get your product seen, recognized, and sold. But there are many variables that come into play when you set about putting an ad, the sure most is unreliable feedback on sales data.
An ad has to convince the prospective customer that your product or service is what they need while not becoming stagnant over time with the same message. Your message needs to change and grow with the times. It definitely needs to trigger an emotion in the consumer and work with marketing and sales promotion to really be efficient
There is tremendous potential for marketplace growth as advertisers bridge this gap. By 2011, nearly 25% of all media consumption will be online, drawing 15% of the advertising dollars. This means that in future the companies will tend to spend more advertising than taxing.
