Here is a piece of news FromUK LOCAL SEARCH BLOG
- Online display advertising increased by 16.3% over the previous year
Posts Tagged ‘advertising’
Users can accept Mobile ads for call and content
Posted 12 Aug 2008 — by admin
Category technology
Category technology
Lots of times when you are talking on low charges for data and contnet advertsiing seems to be the only option just like the practice of offering discounts on nearly everything at the grocery store in exchange for personal information and permission to track our shopping activities . I musts say this phenomena has been in discussions for quite some time but it seems not popularly acceptable.
A research conducted by Dynamic Logic has these findings
Mobile advertising in Japan still evolving
Posted 14 Jul 2008 — by admin
Category technology
Category technology
Even in a mobile-advanced country such as Japan, where everyone has a speedy multimedia handsets, many marketers are still not ready to use mobile campaigns, eMarketer reported.
According to a study conducted by the Nikkei Advertising Research Institute (NARI) in June 2008, nearly 62 percent of responding marketers in Japan said they were not interested in using mobile ads.
The study also found that picture, banner ads and mobile e-mail ads are three formats respondents had most interests in.
According to the research firm eMarketer, the NARI survey 2008 echoed findings from the 2007 survey. Among all the companies surveyed last year that advertised on mobile, about 75 percent said they sent picture ads, six out of 10 sent text ads, and four out of 10 sent mobile e-mail ads this year.
The main reason for marketers to focus on simple ad formats is that most mobile marketers are using the platform for direct response, eMarketer reported. Integrated campaigns involving mobile are still in the infancy.
“This is not a result of reluctance on the part of brands and their agencies to inject more brand-oriented messaging into mobile advertising. It is a direct result of the simple fact that mobile media in Japan seem more effective for sales promotion and direct response right now,” according to John du Pre Gauntt, senior analyst at eMarketer.
Those companies using mobile ads in Japan are beyond the experimental budget phase, according to the May 2008 data from Seed Planning. Mobile ad spending in the country would exceed
Symbian Celebrates Its 10th Birthday!!
Posted 24 Jun 2008 — by admin
Category technology
Category technology
Symbian os news, the popular Operting System, used mainly on Nokia phones, but on Sony Ericsson, Samsung, and Motorola as well, has turned ten years old. To celebrate this, Symbian has opened a dedicated site for its ten years of activeness.
On the site, you can browse a timeline, detailing various events, and devices. There are also several things you can listen to on the site
Personal money and budget manager forSymbian devices
3 best symbian applications
Verizon Wireless gets cool new LG VX9100
Posted 06 May 2008 — by admin
Category technology
Category technology
LG Vx9100 cell phone has recently introduced the American market two new mobile ambitious enough. The lg vx9100 applications, currently marketed to the Verizon seeks in effect to compete with the already famous “Communicator, Nokia.
Main Specification:
It has the peculiarity also be provided with not less than 8 GB of internal memory.CDMA 800/1900MHz and EV-DO, the phone that operates on one side a full qwerty keyboard on the other a keyboard standard mobile features a main screen of 2.4 inches, a digital camera of 2 megapixels, Bluetooth 2.0, a port for Micro SD memory card and dimensions relatively impressive 101.6 mm x 53 mm x 17.8 mm and weighs 119 grams. Comes with various programs including a voice recognition software, the mobile is currently sold with a 2 year commitment at a price of $ 130.
