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NEC has stumbled upon what it calls the Digital Signage Solution that is able to determine the gender, generation and other attributes of a person standing in front of a display thanks to face recognition technology. This data will then be used to make a computation, resulting in advertisements on the display that will cater to the results of the calculations. Guess this is yet another way for advertisers to zoom in on their target market and getting the most bang out of their ad dollars, but I think there are plenty of flaws if an algorithm will end up deciding what ads it thinks you like to see based on your physical appearance alone. Hopefully a scan of my face won’t result in any anatomy enlargement therapy.

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